IEC Partner’s Services:
Everything Mission Critical to Your Business Success

Let’s face it, when you’re growing your business, every vendor tells you they have exactly what you need.  IEC Partners’ approach is different: we focus on figuring it out with you and giving you what we agree you need.  That’s what it means to be a trusted partner. And as a trusted partner, we only want to offer the things we know from our history as seasoned entrepreneurs and

business leaders are crucial to success: access to markets, access to customers and access to innovation. Our personalized approach gives you the freedom to mix and match from our portfolio of services to best suit your company’s needs.

Think of our services as additional tools in your toolbox.

Let’ take a closer look at everything we offer…

MARKET CREATION

Our marketing services enable clients to grow revenue, gain market share and win against their competitors.

How many businesses fail and how many great ideas never get sold because the entrepreneurs underestimate the work it takes to create market demand.  At IEC Partners, we see this phase of commercialization as the critical step between a great idea and a business.  Our plan help you create buzz, attract influencers and drive awareness and consideration.  Our pros, who have worked for marketing companies and in campaigns all over the world, understand how to make a market.  And they are ready to deploy at a moment’s notice.

Our services include:

  • Market analysis and opportunity assessment
  • Competitive analysis
  • Product strategy & planning
  • Partnership formation
  • Product pivots
  • Media analysis
  • Messaging and Positioning
  • Content creation services
  • Engagement programs: advertising, PR and social
  • Data Metrics and Marketing Intelligence

GO-TO-MARKET  AND SALES DEPLOYMENT

We optimize the speed to market, developing the blueprint, outlining the best approach to build distribution.

Having the right sales strategy and team are the most important link between a company and its customers. Too many sales teams talk at customers, not with them. Too many sales teams don’t understand market dynamics and competitive pricing. Getting these things right are the difference between success and failure. In a $20 trillion US market and a nearly $120 trillion global economy, you need to get this right. IEC Partners is there, working hand-in-hand, helping to be sure you do.

Our services include:

  • Market analysis and opportunity assessment
  • Competitive analysis
  • Pricing strategy
  • International expansion
  • Go-To-Market strategies
  • Introductions and meetings with purchasers
  • Sales force performance analysis, formation and deployment
  • Sales execution support
  • Industry and trade events

ACCESS TO INNOVATION

We help clients navigate the challenging waters of accessing top innovations.

In times like these every great company needs innovative thinking to stay in business.  Sometimes it’s product change, sometimes it is a technology shift, sometimes it’s new use cases, sometimes its market outreach, sometimes it’s a new angle for current clients, and sometimes is through new product lines, but it is always tough.  That’s where IEC Partners comes in.  Because we’ve run real businesses, we know there’s no single answer.  That’s why we use our entrepreneurial network, our technology resources and execution methodologies designed to get you to the right positioning.  Then we help you get the access you need to bring the plan to life.  Because the right innovation services are the ones designed to give you enough value and differentials to leave you in control.

Our services include:

  • Innovation strategies
  • Solution appraisals
  • Pivoting Modelling
  • Network introductions
  • Innovations by design services
  • Portfolio re-structuring
  • Deal analysis
  • Business model development

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